Role of Social Media in Promotion of Agriculture

When one hear the name social media in agriculture,one would be asking what is its place but the truth is that social media including facebook,twitter,skype,Badoo etc play a vital role in the foostering the development of agriculture.Youths in ACP countries have to know the way the public learns about agriculture and forms opinions about food production.

Garrett Hawkins, of Farm Bureau says “Agriculture is becoming more diverse as a population and we are becoming further removed from the farm,” . “It is important that agriculturists explore different communication options.”

Samantha Gibson in 2013 writes that Most Americans are at least three generations removed from the farm, meaning it has been three generations or more since they have lived on a farm, and the average age of the American farmer is 55.
I have the believe that agriculture groups in ACP countries could also embrace this social media style to ameliorate their various sectors.


Agricultural industries are enhancing their development within social media and expanding their businesses to reach the general public. Industries are starting to hire social media specialist who monitor the social media business
The most beneficial thing about social media is that you get to have a conversation with people about agriculture.Social media is instant, quick and allows you to have a relationship with consumers,this is recommendable for ACP countries.

Use of social media generates a new audience. Twitter, Facebook and YouTube allow farmers to tell their stories in their own words . The masses of people who use Facebook and Twitter create new ways to share with otherwise uniformed people. According to, there are more than 1.2 billion people who use Facebook worldwide. Farmers can share what is important to them and what changes they wish to see in the agriculture industry.

Summarily Social media helps agriculture in the following

Social media captures widespread users. Interesting stories trending on Twitter or Facebook are more likely to be read than buried deep in a newspaper.

It allows the agricultural industries to know what people are talking about.

All outlets of social media are available at the tip of your fingers; all you need is Internet access. These outlets allow people to participate in conversations and gather intelligent thoughts and insights. Technology has greatly impacted agriculture. Farmers and ranchers are taking advantage of genetic advancements in livestock, biotechnology in seeds, alternative fuel sources and GPS technology. Farmers can use social media outlets to educate the public on their increased use of technology.

These social media outlets also provide a platform for those who do not approve of modern agriculture practices. Sometimes referred to as anti agriculture activists, their online presence increases the need for farmers to take advantage of social media tools to combat the statements of anti agriculture activists.

By Hanson NFOR N

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